all about the work
We worked with The Cherokee Group to create the Fall 2014 brand campaign, reaching more than 40 retailers worldwide. We wanted to bring the brand back to its roots. Back to a time when the brand was synonymous with an easy California lifestyle, and comfortable, casual, go-to clothes that just feel good. We started by casting a real California family; mom, dad, son, daughter and even the family dog. Shooting the collection in studio for Fall/Winter 2014, we were able to provide a library of images for catalog, in-store marketing, circular, look-books, and social media. Then to tell a bigger brand story through photos and video, we took the family on a road trip to Ojia, California and joined them on the ultimate fall family vacation with stops at a farmer’s market, day trips on bike, and down time at the Ojai Rancho Inn.