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We worked with The Cherokee Group to create the Fall 2014 brand campaign, reaching more than 40 retailers worldwide. We wanted to bring the brand back to its roots. Back to a time when the brand was synonymous with an easy California lifestyle, and comfortable, casual, go-to clothes that just feel good. We started by casting a real California family; mom, dad, son, daughter and even the family dog. Shooting the collection in studio for Fall/Winter 2014, we were able to provide a library of images for catalog, in-store marketing, circular, look-books, and social media. Then to tell a bigger brand story through photos and video, we took the family on a road trip to Ojia, California and joined them on the ultimate fall family vacation with stops at a farmer’s market, day trips on bike, and down time at the Ojai Rancho Inn.

Campaign Videos

Campaign Photography