all about the work
Padron Watch Company
The Padron Watch Company asked us to help them better define their brand. We started by digging deep into the world of watches and through this developed a consumer mindset and strategic brand strategy. Armed with this information, we developed the “Philosophy of Adornment” campaign that tells their story through a photography series. Print ads were developed incorporating the line “Know first who you are, then adorn yourself accordingly,” a direct quote by Greek philosopher Epictetus.