all about the work

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The Padron Watch Company asked us to help them better define their brand. We started by digging deep into the world of watches and through this developed a consumer mindset and strategic brand strategy. Armed with this information, we developed the “Philosophy of Adornment” campaign that tells their story through a photography series. Print ads were developed incorporating the line “Know first who you are, then adorn yourself accordingly,” a direct quote by Greek philosopher Epictetus.

Campaign Photography